#MomMoments

#MomMoments

Motherhood is an incredible journey filled with love, joy, and countless memorable moments. From the first flutter of a baby bump to the shared la...

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The Power of Mom Communities

The Power of Mom Communities

They say it takes a village to raise a child, and while not all of us are fortunate enough to have that village by our side 24/7, we at Rookie beli...

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Baby carrying in summer 🔆

Baby carrying in summer 🔆

As the weather starts to heat up, many parents might be hesitant to carry their baby in a carrier. However, using a baby carrier in the summer can...

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HAPPY EASTER ROOKIE FAMILY

HAPPY EASTER ROOKIE FAMILY

To all our customers celebrating the Easter Holidays, we wish you a blissful and present time with your wonderful families. Easter is a special ti...

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ROOKIE TURNS 5 🎉

ROOKIE TURNS 5 🎉

Dear community, moms, dads, team, friends and more, It has been 5 years since ROOKIE was born – and what an incredible journey it has been! We feel...

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#LoveYourselfFirst 💕

#LoveYourselfFirst 💕

Becoming a mother or father is such a beautiful thing. However, we always tend to give ALL our love and energy to our kids that we forget about ou...

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