Get ready for the ROOKIE shopping highlight of the year!
Here is a few reasons why you can't miss out :
✓ Shop exclusive super specials for 1 hour
✓ Secure your favourite baby carrier & accessory before they are sold out

Guaranteed the best deal of the year. Only while stocks last. Exclusive to the Rookie Shop.


Which baby carrier is right for me?

Our baby carriers combine a minimalist design with maximum functionality:

✓ Can be used from birth (3.5 kg) up to infancy
✓ Adjustable bridge that can be continuously adjusted to the size of your baby
✓ Ergonomic for parents and child: the fit of the straps is optimized and they lie comfortably on your shoulders. The child sits in the recommended spread-squat position.
✓ Awarded "very good" by midwives
✓ Sustainably made from OEKO-TEX certified
✓ Certified hip-friendly baby carriers by the International Hip Dysplasia Institute
✓ Multiple international awards

Find out more about our different models (ROOKIE Konnekt, Premium & Revolution) here. There you can also take our baby carrier quiz to find the right carrier for you.

Will my favourite product be available?
Last year, the first products sold out within minutes. For this year we tried to make the impossible possible. Make sure you don't miss out! 
We expect an extremely high demand and some products will be sold out quickly. Make sure you don't miss out!

How long are the delivery times?
🌍 International Shipping & returns are FREE
Due to high demand during Black Week, there may be delays in delivery. Our team will pack your packages around the clock so that they get to your home as soon as possible 🤎

Find your favourite baby carrier now