COMING SOON: The Rookie Backpack | Diaper Bag

Many of you may have already heard the rumours. We just can't keep this little secret to ourselves anymore.
We are adding something completely new to the Rookie portfolio: The Rookie Backpack | Diaper Bag!

Over the past few months, our design team has spent countless hours testing, trying on, and sampling materials. Their job wasn't an easy one. How can we create a diaper bag that doesn't look like a classic diaper bag? It should combine maximum functionality with a high-quality design for your everyday life. We are proud of the result:
A must-have for your baby-wearing journey and beyond.

Modern design: The Rookie Diaper Bag has an elegant leather look; unlike the classic diaper backpack. It also has luxurious gold metal detailing.

Variety for your everyday life: Not only can it be used as a backpack, but also as a handbag, everyday backpack, or on a stroller. Stylish and practical. It is suitable for shopping, traveling, and many other occasions.

Large capacity: 11 compartments to store all your baby essentials, such as wipes, diapers, bottles, and more.

Light & comfortable: Breathable and softly padded shoulder straps for maximum carrying comfort.

Extras: Includes a removable changing mat on the go with additional compartments for nappies and wet wipes; detachable stroller hooks - to attach to any stroller; removable pacifier box; separate compartment for a laptop/tablet up to 16 inches.

High-quality workmanship: antibacterial, washable, and water-repellent inner and outer material.

Our new diaper bag is made with a lot of love and will initially only be available in limited quantities. We expect a great demand.

Sign up now to join the VIP list and register for the launch.