Some of you ask us why our baby carriers are more expensive than some others. We want to be fully transparent with you and explain why investing in your Rookie will be so worth it 🖤

The value we deliver: More than just products


You will fall in love with your Rookie every day. It allows you to keep your baby close to your heart while freeing up your hands to live your life, all while providing essential support to your precious little one. These carriers are not only absolutely beautiful but also so easy to use, reducing the stress of your daily life. Your Rookie Carrier will quickly become your everyday must-have, with its premium, minimalistic design enhancing any outfit and making you feel like a super-mama.


Firstly, our carriers are meticulously crafted from top-tier materials, ensuring durability, breathability, and safety for both you and your the baby. Our materials also go through intensive testing processes. Ensuring that you and your baby get the safest, highest quality product.


At Rookie, we also have a dedicated in-house design team that invests substantial time and effort in research and development, constantly enhancing the carriers' functionality, safety, and beautiful design. This continuous improvement is a testament to our dedication to providing you with an exceptional product.


Becoming a parent for the first time (or as we like to say, being a 'rookie') can be a scary process. Beyond offering a baby carrier, we've been accompanying parents on their parenting journey for over five years. We value the relationships we build and offer not only a superior product but also personal consultations, access to supportive mom communities, and emotional support. You are not alone.


We know that a Rookie baby carrier is an investment and especially when it’s your first baby, there are a lot of things that you need. Our priority is that you have maximum value for your carrier and that you will be reminded daily that you’ve made the best choice.
We promise 🤍


"The baby carrier is just perfect. My baby is so comfortable in it, and it doesn't hurt my back. I can wear him for hours and he always falls asleep. I did the quiz to help me decide which baby carrier is the best for me and my baby. When I decided, I did a consultation with Leyla, who showed me exactly how to put the carrier on. This really made it so easy! My husband also loves the carrier, it makes him feel so close to our son. The carrier got delivered in only 2 days. I have recommended this to all my friends and they love it just much. "

Donna, United Kingdom

Verified Buyer

"Don't hesitate treating yourself to this perfect carrier. It's so comfortable, easy to use and just beautiful. Best investment as a new mom!"

Maartje, Netherlands

Verified Buyer

"At first, I was a little scared about the price. It is a little more expensive, but SO worth every cent. I fell in love with the carrier form the first time I used it. I had a carrying consultation with Leyla, so when I had to put it on the first time, I knew exactly what to do. She also pointed out a few things that I should look out for. Like, if the baby is hungry, has a dirty diaper etc. Once she was in, she fell asleep in seconds. I can absolutely recommend this for ALL parents. Its so easy to put, even by myself. I also feel so safe carrying my baby in the Rookie."

Emma, Ireland

Verified Buyer

FAQ: Frequently asked questions