News – Page 4

Happy Women's Day, strong Mama 🖤

Happy Women's Day, strong Mama 🖤

Being a woman and a mother is no easy task. In today's society, women are expected to balance a career, family, and personal life all while maintai...

#LoveYourselfFirst 💕

Becoming a mother or father is such a beautiful thing. However, we always tend to give ALL our love and energy to our kids that we forget about ou...

THE ROOKIE AFFINITY: THE MOST BEAUTIFUL BABY CARRIER IN THE WORLD

“The ROOKIE AFFINITY is the perfect combination of beauty and elegance that gives you a sense of confidence and strength.” - Janu Steyn Th...

YOU DID IT!

You made it through another year around the sun, and you should be so incredibly proud of everything you have accomplished during 2022! Despite the...

Merry Christmas Rookie Family!

It’s the most beautiful time of the year! But it can also be the most challenging. It’s the time of year when family is close, we get to share love...

4 CHRISTMAS IDEAS FOR A MOM-TO-BE | Absolute must haves for your parenting journey

Christmas is around the corner and if you’re wondering what to buy your best friend, sister or partner who is a mama or a mama-to-be, we have got...

9 reasons why baby wearing is healthy for your baby and yourself

Most babies calm down when they are carried around, feeling skin contact and smelling their mother's.That's understandable if they knew exactly t...

HAPPY INTERNATIONAL BABY WEARING WEEK!

"And just like that it’s here - the 4th trimester. Your little angel has spent 9 long months being safe, protected and comforted in your womb, lis...

We are celebrating World Breastfeeding Week!

"I AM ENOUGH" As moms we are always under pressure by society to do everything, and to do it “right”. Breastfeeding especially, is a journey that ...

ROOKIE as a wedding accessory

Have you noticed it too? Wedding fever is all around us! Maybe you are celebrating your own wedding this year or belong to the invited guest - we ...

DADDY, WE LOVE YOU

DADDY, DAD, FATHER, PAPA, POPS, ... A simple word for a hundred different roles. A boy's first hero & a daughter's first love. A role often und...

Dearest Mama ♡

What are you doing to celebrate yourself today? Do you remember the person you were before you fell pregnant? Look where you are now. You are one ...

Valentine's Day for Mom & Dad

Before becoming a parent, Valentine’s Day around the world is always known for romance, red roses, expensive chocolates, champagne and waiting for ...