ON THIS JOURNEY WITH YOU.

With the idea of developing the perfect baby carrier, ROOKIE was founded in 2018 during a trip around the world. Since then, ROOKIE has rapidly developed into one of the most successful international baby brands.

Originally known for our beautiful, functional and easy-to-use baby carriers, our portfolio has continued to expand. We not only provide parents around the world with beautiful, high-quality products, but also accompany them every day on their journey as mum and dad.

"It is our passion to accompany you in your new role as mother and father, to stand by your side with advice and action, to cry with you, to laugh and to enjoy the special moments with you."

We are honoured to be on this journey with you.

🖤 TEAM ROOKIE