Some of you ask us why our baby carriers are more expensive than some others. We want to be fully transparent with you and explain why investing in your Rookie will be so worth it 🖤


Firstly, our carriers are meticulously crafted from top-tier materials, ensuring durability, breathability, and safety for both you and your the baby. Our materials also go through intensive testing processes. Ensuring that you and your baby get the safest, highest quality product.


At Rookie, we also have a dedicated in-house design team that invests substantial time and effort in research and development, constantly enhancing the carriers' functionality, safety, and beautiful design. This continuous improvement is a testament to our dedication to providing you with an exceptional product.


Becoming a parent for the first time (or as we like to say, being a 'rookie') can be a scary process. Beyond offering a baby carrier, we've been accompanying parents on their parenting journey for over five years. We value the relationships we build and offer not only a superior product but also personal consultations, access to supportive mom communities, and emotional support. You are not alone.


We know that a Rookie baby carrier is an investment and especially when it’s your first baby, there are a lot of things that you need. Our priority is that you have maximum value for your carrier and that you will be reminded daily that you’ve made the best choice.
We promise 🤍