News – ROOKIE

DADDY, WE LOVE YOU

DADDY, WE LOVE YOU

DADDY, DAD, FATHER, PAPA, POPS, ... A simple word for a hundred different roles. A boy's first hero & a daughter's first love. A role often und...

Dearest Mama ♡

What are you doing to celebrate yourself today? Do you remember the person you were before you fell pregnant? Look where you are now. You are one ...

Valentine's Day for Mom & Dad

Before becoming a parent, Valentine’s Day around the world is always known for romance, red roses, expensive chocolates, champagne and waiting for ...

A Daily Companion In Our Unique Parenthood Journeys

Just like each and every one of us, every single parenting journey is different and unique. From the very moment, you find out you are pregnant,...

OUR CLIMATE PROTECTION PROJECT IN RWANDA - ON OUR WAY TO “CLIMATE NEUTRAL” BABY CARRIERS

A project close to our heart: The Climate Protection Project in Rwanda - we settle our CO2 emissions. 💚 Last year we decided to dedicate some ti...

Rookie Lookbook - How to wear your Rookie stylishly

Using a baby carrier and still want to look stylish? It's possible with Rookie! We don't have design awards for nothing... Especially now that aut...

A ROOKIE MAMA & HER EXPERIENCE WITH OUR ROOKIE BABY CARRIER

"For us, it's an irreplaceable support in everyday life." Dear Rookie Family! Once again, we had the honor of having a wonderful mama tell us ab...

Becoming parents as a same-sex couple: We accompany Horst and Manuel on their journey

Becoming parents as a same-sex couple. What challenges comes with it? And how did they make their dream come true despite the many challenges. We ...

LET'S GET DEEPER THAN EVER BEFORE - HAPPY PARENTS MONTH

P A R E N T H O O D Mother's Day and Father's Day are two special days traditionally celebrated in May. Short and sweet. But this year we want to...

6 TIPS THAT EVERY NEW MAMA SHOULD READ!

As a new mom, you face so many new challenges and emotions in the first few days, weeks, or even months after you deliver your baby. Besides the ph...

A MESSAGE TO YOU, DEAREST MAMAS: HAPPY INTERNATIONAL WOMEN'S DAY TO YOU!

A message to you, dearest mamas - We are celebrating International Women's Day! It's easy to lose ourselves as women during the journey of motherh...

Valentine's Day with kids

Can you smell it? The chocolates, the roses, the fluffy teddy bears and the dark red wine! It's the day of love, something we should celebrate eve...

LOVE THE BODY YOU'RE IN!

Maybe you're pregnant and expecting your first baby. Or maybe you already have your baby in your arms. Maybe it's already a few years old. Being a ...