A project close to our heart: The Climate Protection Project in Rwanda - we settle our CO2 emissions. 💚 

Last year we decided to dedicate some time to see how we could make a difference behind the scenes of our business, so we asked ourselves a very important question: How can we minimise our CO2 emissions in the long term and protect the environment? After all, our baby carriers are now travelling all over the world, and it is especially important to us that we continue to keep our CO2 footprint as low as possible. 

We spent a lot of time looking for the perfect project. We wanted to find a project that fits ROOKIE. One that supports families. So after a lot of research, we decided to provide families in Rwanda that were in need, with new stoves to cook within their homes. 

I’m sure you’re wondering now how clean cookstoves can help fight global warming? 

Southwestern Rwanda is home to one of the largest rainforests in Africa. However, the rapidly growing population and their increasing consumption of firewood for cooking, are putting more and more pressure on the unique rainforest ecosystem. 

Traditionally, cooking is done over an open fire, which is not only inefficient but also hazardous to health due to heavy smoke pollution. With clean stoves, we enable families to reduce their wood consumption. The new stoves use two-thirds less fuel than an open fire. 

They are made from local clay and sand in a local cooperative. They can be purchased by low-income families thanks to the subsidised price. 

This allows families to use energy more efficiently, save on fuel, and CO2 emissions are reduced. Sometimes the stoves are even used in small farms, so the effect is even greater. 

We want to support this project in the long run! With our second office in Cape Town, South Africa, we feel especially connected to the project in Rwanda. This way we can make a difference on the ground and at the same time aim to make our baby carriers as climate-neutral as possible too.



Read more about one of our other projects here: Masks for Children in South Africa.